About AdPrepare
AdPrepare is an independent diagnostic tool that checks a site against Google's publicly documented AdSense and Search guidelines and returns a prioritized, reference checklist. Approval is decided solely by Google.
Why it exists
Rejection reasons are vague
Google often replies with a single line like "low-value content," leaving you to guess what actually needs to change.
The guidelines are public — but scattered
Everything a reviewer looks at is documented somewhere across AdSense and Search Essentials. It is just hard to turn into a concrete checklist.
You should fix the right things first
AdPrepare exists so you can see what is worth your time — before you apply, and every time your site grows after that.
What it does
Reads your site like a reviewer
It fetches what is publicly visible — content, structure, required pages, and policy signals.
Checks against public guidelines
Each finding names the public rule it relates to, drawn from AdSense and Search Essentials.
Returns a prioritized list
The few highest-impact items come first, each with a plain-English note on why it matters.
What it does not do
- It does not guarantee approval, acceptance, or earnings — only Google decides that.
- It is not affiliated with, endorsed by, or sponsored by Google LLC or AdSense.
- Scores are reference estimates, not a verdict on your site.
- It does not rewrite your content or decide anything for you — it shows the rule and what to review.
- It cannot see your AdSense account, contact Google on your behalf, or appeal a decision.
What it checks — all 26 points
These are the signals AdPrepare reads from what is publicly visible on a page. Each one is an observation, not a verdict: a missing signal is something to review, not proof that an application will be turned down.
Access and indexing
- HTTPS is enabled — relates to Google Search Essentials
- robots.txt does not block review — relates to Google Search Essentials
- No stray noindex on the page — relates to Google Search Essentials
- A sitemap is reachable — relates to Google Search Essentials
- Canonical tag is present and consistent — relates to Google Search Essentials
Public pages
- Privacy policy page is linked — relates to Google Publisher Policies
- About page is linked
- Contact page is linked
- Terms page is linked
- Disclaimer page is linked
Content
- Body depth on the reviewed page — relates to Google's helpful content guidance
- Heading structure is usable
- Body reads as original rather than templated — relates to Google's helpful content guidance
- Page title is present and descriptive
- Meta description is present
Authorship and freshness
- An author is identifiable — relates to Google's quality rater guidelines (E-E-A-T)
- A last-updated date is shown
- Claims point to outside sources — relates to Google's quality rater guidelines (E-E-A-T)
Commercial relationships
- Commercial link density on the page — relates to Google Publisher Policies
- A disclosure is visible where it is expected — relates to common US advertising-disclosure guidance
- Third-party scripts loaded by the page
- Comment and user-generated links — relates to Google Publisher Policies
- A known consent platform is referenced — relates to Google's EU user consent policy
Structure and accessibility
- Internal linking between pages
- Images carry alt text
- Page language is declared
Who builds it
AdPrepare is built and maintained by Daniel Rhee, an independent developer. Payments are handled by Lemon Squeezy as Merchant of Record. You can reach us from the contact page.
More
Frequently asked questions · Free checkers · Disclaimer · Pricing
AdPrepare is an independent tool and is not affiliated with, sponsored by, or endorsed by Google LLC. “Google” and “AdSense” are trademarks of Google LLC, used for identification only. Information here is reference only and is not a guarantee of AdSense approval, traffic, or earnings.