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AdSense Rejection Guides

Plain-language guides to the most common Google AdSense rejection reasons — what each phrase points to, the signals that may be weighed, and how to review your own site against Google's public guidelines. Reference only — approval is decided solely by Google.

Content quality rejections

Required pages & privacy policy

How to use these guides

Most AdSense rejection emails use broad wording — “low value content”, “policy violations” — without naming specific pages. These guides translate the common rejection reasons into concrete things you can review on your own site, based on Google's publicly available policies and documentation.

If you are not sure which reason applies to you, start with the low value content guide: it is the most common rejection and overlaps heavily with duplicate and thin content. If your rejection mentions a privacy policy or missing pages, start with the required-pages group instead.

Every guide follows the same structure: the public guideline it is based on, the on-site signal it may relate to, and a direction to review — the final decision is always Google's. AdPrepare is an independent tool and is not affiliated with or endorsed by Google LLC.

See also: the AdPrepare blog → · build a rejection recovery route →